Everything is ready before it goes live.
The day it hits the MLS, your stories, texts and emails go out with the photos and the film already in hand.
Picture your next listing.
A film, reels, hand-lit photos and a website of its own, made to keep the house in front of the right buyer until they ask to see it.
What happens to most listings after launch day?
They go live, get one post, and go quiet. The buyer who scrolled past it once never sees it again.
Every quiet week is a week the seller starts wondering about the price, and about you.
Your seller watches the film twice. Then they send it to everyone they know.
Every copy carries your name. Somewhere in that group text is your next seller.
The house keeps coming back, each time with something new.
A reel on the kitchen. Another on the view. The twilight. Each one gives the right buyer another reason to ask for a showing.
They walk in already knowing where the light falls.
By the time they reach the door, they’ve seen the house the way it looks in person.
Now picture your next listing appointment.
The seller asks how you’ll market their home. You pull up a film, the reels and a property website like 24602 Cliff Line, and tell them theirs gets the same.
For any of the luxury houses, I definitely want to make sure it’s you taking the photos.
The Cliff Line campaign
Every piece below is from one listing: 24602 Cliff Line in The Dominion, listed by Jaime Aguilar of Matchhouse Luxury Real Estate. On a typical 4,500 sq ft home, the photography, film and reel series are $2,100 before tax, website included. The details and twilight shown here are add-ons.
Who you work with matters, and Brandon Watts’s professional work has made all the difference in getting my listings sold.
Questions
Why pay more than an HDR shoot?
HDR blends bracketed exposures, which flattens light and washes out color. Every room here is lit by hand with flash and ambient light, so stone, wood and views look the way they do in person. On a luxury listing, the photos are the first showing.
When does it all arrive?
Photos within 3 business days of the shoot, and the film and reels within 7 business days. To launch with the film, book the shoot at least 8 business days before the listing goes live.
How many photos will I get?
As many as the house deserves. There’s no cap. Every room that sells the home gets photographed, plus the details that make it different.
Is the twilight real?
Yes. I’m on site at blue hour, shooting the house lit from inside: its windows, pool and landscape lights. If the sky doesn’t cooperate that evening, I’ll replace it with a better one so the house isn’t let down by the weather.
Can the builder or designer use the photos?
Your license covers MLS, syndication and marketing this home, plus your own marketing. A builder, designer or architect who wants them for their own brand can license them for $508.
How should the seller get the house ready?
Send them the prep checklist. Pick what’s booked, then print it or text them the link.
What if I’m not sure what the house needs?
Start a request anyway. Tell me about the house and I’ll come back with the shots it needs and a confirmed quote. Nothing is booked until you say yes.
Show the seller what their home gets.
From $2,100 before tax on a typical 4,500 sq ft home. Price yours in a minute, or send me the address.